To keep the flow we have decided to divert from the traditional style that comes with mushroom farming, which is the more rugged, traditional look and ventured into a magical world of mushrooms, bringing out a bold, unique style that resonates with fun, unconventional style for such a product that would make our brand stand out and entertain potential customers.
In the end entire team at boulder enjoyed working on this project, it was a fun and exciting experience for the team and the business owner.
we hope to see SOCO. Launched soon and wish their team an exciting journey with their devoted customers.
SOCO.
We have been approached by the mushroom producer to create an appealing naming and visual identity. Our aim at boulder was to find something approachable, designed for the modern generation and something universally relatable.
Client
SOCO.
Year
2023
First that came to mind was the Georgian word for mushroom "soko" which we have transformed into SOCO. As a "SO COMPANY" which would be easy to pronounce for non-Georgian speakers, create a line name that Georgians could easily understand and appeal to non-Georgian speakers.