We have built our Mark out of a simple circular shape and drawn a type around it considering a minimalistic approach of the brand. colouring was another minimalistic decision our team went for. as we stated black and white as prime colours for the brand and decided to use only certain textures for further coloured representation.
In the end project came out amazing. The brand is launching in January 2024.
SOLACE STUDIO
A new startup is on the rise, The custom furniture studio came with two assignments for the Boulder team, Naming and visual identity. We delved into the project with all heart, understanding their approach towards the design and expectations they wanted to create for their customers. One thing we agreed at the first interview was to build everything around the comfort of calmness, serenity.
Client
SOLACE STUDIO
Year
2023
Solace was the word we were searching for, it' represents calmness, and is closely related to SOL- the sun. and the process kicked off. We agreed to follow the most simple and versatile shapes that would be easy to produce for marketing purposes and fairly understandable for most people. Hence the mark was born out of the sun.